Odds strategy

Sports betting is a field of business with enormous potential. The criteria for success in this particularly lively market are forward-looking planning and reacting quickly to unpredictable results. OSCAR meets these criteria with a flexible odds strategy:

• Aggressive favourites‘ odds -> new customer acquisition

• Neutral odds -> stable offers

• Defensive favourites‘ odds -> retention

The customer chooses the path – BGS makes success possible. 

Changing odds by channel

The attractiveness of a sales channel is significantly increased by customer-orientated adaptation of the odds strategy. OSCAR makes three different odds strategies flexibly available to each individual sales channel.