Sports betting is a field of business with enormous potential. The criteria for success in this particularly lively market are forward-looking planning and reacting quickly to unpredictable results. OSCAR meets these criteria with a flexible odds strategy:
• Aggressive favourites‘ odds -> new customer acquisition
• Neutral odds -> stable offers
• Defensive favourites‘ odds -> retention
The customer chooses the path – BGS makes success possible.
Changing odds by channel
The attractiveness of a sales channel is significantly increased by customer-orientated adaptation of the odds strategy. OSCAR makes three different odds strategies flexibly available to each individual sales channel.
Sales channel |
Strategy |
Internet |
aggressive |
Shops |
neutral |
Self-service terminals |
defensive |