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Odds strategyOdds strategies

Sports betting is a field of business with enormous potential. The criteria for success in this particularly lively market are forward-looking planning and reacting quickly to unpredictable results. OSCAR meets these criteria with a flexible odds strategy:

• Aggressive favourites‘ odds -> new customer acquisition

• Neutral odds -> stable offers

• Defensive favourites‘ odds -> retention

The customer chooses the path – BGS makes success possible. 

 

Changing odds by channel

Changing odds by channel

The attractiveness of a sales channel is significantly increased by customer-orientated adaptation of the odds strategy. OSCAR makes three different odds strategies flexibly available to each individual sales channel.

Sales channel

Strategy

Internet

aggressive

Shops

neutral

Self-service terminals

defensive

 

 
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